Johnny Hardstaff / Archive 19

This archival site was last updated - 25th March 2019

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About Hardstaff:

Johnny Hardstaff is a writer-director committed to the pursuit of imagining, developing and executing contemporary stories for fashion labels, brands, recording artists and film and game studios.

The last 18 months have seen Johnny writing and directing online branded entertainment (see his 2018 Gucci film featuring dancer Michael Clark), directing commercial advertising (Ferrari & Audi), documentary advertising (Toyota 'Drop by Drop'), crafting long format music videos (see his 2017 3 track Jimmy Whoo promo 'Motel Music Part.II' starring Theo Cholbi), and writing and developing fashion documentary work.

Whether commercial or non-commercial, short or long format filmmaking, Johnny likes to craft original bespoke stories for modern audiences. In 2010 Johnny wrote and directed 'DarkRoom', part of the unique Cannes winning Philips 'Parallel Lines' project. In 2012 Johnny co-wrote and directed several strands of a hugely successful integrated campaign to promote Ridley Scott's feature film Prometheus, including 'DAVID' starring Michael Fassbender and 'Transmission' featuring Idris Elba. And in 2013 Johnny conceived (Cormac McCarthy writing) and directed The Counselor promo 'Hand' for Ridley Scott, again featuring Michael Fassbender with Natalie Dormer.

Regardless of format, central to all of Hardstaff's output is his dual focus on performance and production design. A keen draughtsman, Johnny likes to carefully design the worlds that he imagines and directs. Originally a graduate of graphic design from Saint Martins School of Art (1989-92), Johnny started directing in 2000 (with 'History of Gaming' for Sony PlayStation) making it onto the Cannes New Director Showcase a year later (with the follow up - 'Future of Gaming'). In 2001 he crafted the two track special promo 'Pulk Pull Revolving Doors / Like Spinning Plates' for Radiohead and since then his graphic influence has been prevalent in almost two decades of commercial mass-media work (Sony, Honda, XBOX, Smirnoff to name just a few), Johnny winning Golds at Cannes, D&AD, The British Arrows and many others.

Treading the line between art and predominately commerce, Hardstaff's work has been exhibited at creative institutions around the world including MOMA, Tate Modern, the Museum of Contemporary Art in Chicago, Laforet in Tokyo, ICA, the V&A and other significant cultural institutes.

Johnny Hardstaff lives and works in London. WM